OFFICIAL RULES FOR THE DEAD WEATHER FLY AWAY CONTEST

1. NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

The "DEAD WEATHER FLY AWAY" INSTANT WIN GAME (the "Game") begins on July 14, 2009. The Sponsor of this Game is Warner Bros. Records Inc., 3300 Warner Boulevard, Burbank, CA 91505 (the "Sponsor").

2. ELIGIBILITY: The Game is open only to legal residents of the fifty (50) United States and D.C., who are 18 years of age or older at the time of entry. Void in Puerto Rico, all U.S. territories and possessions and overseas military installations and where prohibited by law. Directors, officers and employees of Sponsor, the artist individually and collectively p/k/a "The Dead Weather" ("Artist") and each of their respective affiliates, subsidiaries, parent and related companies, distributors and advertising and promotional agencies (collectively, the "Promotion Parties") and the immediate family and household members of such directors, officers and employees are not eligible to win.

3. HOW TO PLAY:

HOW TO PLAY WITHOUT PURCHASE: To play the Game without a purchase (while supplies last), send a postcard request with your hand printed name, street address, city, state, zip code (no P.O. boxes), age, telephone number and e-mail address to: "DEAD WEATHER FLY AWAY" Game Play, 3300 Warner Blvd., Burbank, CA 91505 ("Game Play Request"). All Game Play Requests must be received no later than August 1, 2009 to be valid. Limit one (1) free Game Play Request per person. Winning entries will be determined by impartial randomization, so that each Game Play Request and CD purchase will bear the same odds of winning. No mechanically reproduced or photocopied requests will be accepted. All Game Play Requests become property of Sponsor and will not be acknowledged or returned. Only the winner will be notified as detailed in paragraph 12 below.

HOW TO PLAY WITH QUALIFIED PURCHASE: You may also play the Game when you purchase (while supplies last) a specially marked Dead Weather "Horehound" CD at participating retail locations. If you open the CD and it reveals a game piece, together with a paper insert that has "CONGRATULATIONS! PLEASE EMAIL YOUR CODE NUMBER, PHONE NUMBER & MAILING ADDRESS TO…" printed on it, you are a potential Prize winner of the prize indicated (subject to verification of valid game piece and compliance with these Official Rules). Only winning CD packages will contain a game piece. Only winners will be notified as detailed in paragraph #12 below. Non-winning CD packages will not contain any notification or game card.

4. PRIZES:

GAME PIECE PRIZE MESSAGE (GRAND PRIZE)	A sticker is affixed to each winning game piece and contains the message "FLY AWAY"
GAME PIECE (GRAND PRIZE) DESCRIPTION	The GRAND PRIZE consists of two (2) round-trip airplane tickets to Nashville, Tennessee, and a tour of Third Man Records with Jack White.
NUMBER AVAILABLE (GRAND PRIZE)	6
ESTIMATED RETAIL VALUE (GRAND PRIZE)	$3,500

5. REDEMPTION: TO CLAIM THE PRIZE: Sign your name across the potential winning game piece and attach to an 8.5" x 11" piece of paper on which you legibly handprint your name, complete street address, city, state and zip code, daytime telephone number, e-mail address and age and mail to: DEAD WEATHER FLY AWAY, c/o Warner Bros. Records Inc., 3300 Warner Blvd., Burbank, CA 91505. All Prizes must be claimed by August 15, 2009.

6. PRIZE CLAIM MAILING INSTRUCTIONS: It is recommended that the potential prize winner send his or her potential winning game piece by Certified Mail, Return Receipt Requested. Proof of mailing does not constitute proof of delivery or receipt and proof of delivery does not constitute proof of a winning submission. Please retain a photocopy of the potential winning game piece for your records. No responsibility by Promotion Parties is assumed for lost, late, stolen, misdirected, postage-due, or illegible mail or damaged, torn or separated mail due to improper packaging of game piece.

7. RELEASES: The Promotion Parties, and each of their respective affiliates, subsidiaries, parent corporations and advertising and promotional agencies, and all of their officers, directors, shareholders, employees and agents (collectively, "Releasees") are not responsible for: any incorrect or inaccurate entry information; human error; technical malfunctions; theft, tampering, destruction, or unauthorized access to, or alteration of entries; typographical, printing or other errors; and any prize claim, game play requests and/or entries which are late, lost, incomplete, misdirected, stolen, mutilated or illegible, postage due or any combination thereof.

Sponsor reserves the right to cancel or modify the Game if fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity of the Game, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award prize(s) at random from among the eligible, non-suspect entries received for the Game. Proof of mailing a Game Play Request or prize claim is not considered proof of delivery or receipt. Illegible and incomplete entries and requests and duplicate daily game play requests will be disqualified. All entries become property of Sponsor and will not be acknowledged or returned. False and/or deceptive entries or acts shall render entrants ineligible. By registering to play the Game, entrant affirms that they have read and accepted these Official Rules. The laws of the State of California, United States apply to and govern this Game and any claims must be raised and resolved in Los Angeles, CA.

8. GENERAL CONDITIONS: No substitution of prize is offered, no transfer of prize to a third party is permitted and prize may not be redeemed for cash value, except by Sponsor, who reserves the right in its sole discretion to substitute prize for prize of comparable or greater value. Releasees assume no liability or responsibility in connection with the safety or performance of the prize awarded hereunder nor in connection with any warranty or representation therewith. Void wherever prohibited or restricted by law. All Federal, state and local taxes are the sole responsibility of the prize recipient. No groups, clubs or organizations may participate in this offer or reproduce or distribute any portion of these rules or entry forms to its members. The submission of a potential winning game piece is the sole responsibility of the participant who assumes all risk of loss, damage, destruction, delay and misdirection of the game piece. All persons, by participating in this Game and/or by submitting a prize claim, agree to be bound by these Official Rules and the decisions of the Sponsor and judges which shall be final and binding.

9. LIMITATIONS ON LIABILITY: Releasees shall not be liable to winner or any other person for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Releasees' sole control.

10. VERIFICATION: Any game piece submitted for possible redemption becomes the property of Sponsor and will not be returned. All game pieces are subject to verification at the sole discretion of Sponsor and anti-fraud detection devices may be used to verify winner. Game piece will be void if it fails to pass anti-fraud detection measures or if found to be photocopied, reproduced, altered, forged, defaced, tampered with, mutilated, stolen, unissued, unauthorized or illegible in any way, or if it fails to contain special markings and/or security codes used by Sponsor in this promotion. Game pieces will also be void if defective or if they contain printing or other mechanical errors or are printed or produced in error. Releasees will not be responsible for printing or other errors. No prize will be awarded to the holder of any game piece which is determined to be void or otherwise ineligible and Sponsor shall have no further obligation or liability in respect thereof except to replace the void game piece with another randomly selected game play by the judges, if appropriate upon request. No more than the stated number of prizes herein will be awarded, and if, due to printing, seeding or other errors, there are more prize claims received than the number of prizes offered, only the total number of prizes listed shall be awarded via a random drawing from among all eligible, non-suspect prize claims submitted. Only specially marked Instant Win Game game pieces will be accepted and may not be combined with those from any other game.

11. TERMINATION: Promotion ends on August 15, 2009.

12. RELEASES: Once the potentially winning game piece has been verified, the potential Grand Prize winner will be notified by telephone and/or email and/or overnight delivery. Each Grand Prize winner will be required to complete, execute and return a notarized affidavit of eligibility and liability/publicity release, confidentiality form and completed W-9 form within ten (10) days of issuance before prize will be awarded. In the event the affidavit/release is not returned within ten (10) days, prize may be forfeited. Prize may also be forfeited if potential winner is not reachable at the address and/or phone number provided by potential winner and a forwarding address is not made available. In the event of forfeiture of a prize by a potential winner, for any reason, an alternate winner may (at Sponsor's sole discretion), be selected from among all eligible Game Play Requests received. Once a potential Grand Prize winner has correctly completed and returned the required executed documents as detailed above, they shall be declared the Official Grand Prize winner of the Game. By participating, all entrants agree to release the Releasees from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persons (including death) and property which may be sustained in connection with the receipt, ownership or use or misuse of the prize or parts thereof (including any travel related hereto) or while traveling to or from, preparing for and/or participating in any prize-related activity. The Prize winner acknowledges that the aforementioned entities have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, in fact or in law, relative to the prize, including but not limited to its quality, merchantability, mechanical condition or fitness, except for any express manufacturer's or service provider's warranty as may be included in the purchase agreement. Except where prohibited by law, by acceptance of prize, prizewinner consents to the use of his/her name, voice, statements, picture or other likeness without compensation for advertising and promotional purposes by Sponsor and its designees as determined by Sponsor, without further approval or compensation in any and all media.

13. WINNERS LIST OR OFFICIAL RULES: For the name of the prize winner(s) (available after January 30, 2010) or a copy of these official rules, send a self-addressed, stamped envelope to: "DEAD WEATHER FLY AWAY"— WINNERS LIST <OR>OFFICIAL RULES REQUEST (PLEASE SPECIFY WHICH), c/o Warner Bros. Records Inc., 3300 Warner Boulevard, Burbank, CA 91505. VT residents only may omit the return postage on Official Rules requests. Official Rules are also available until December 19, 2009 at the web site at www.deadweather.com.